Turn your expertise into something people can see and understand.
I create research-led visual communication for founder-led wellness brands, transforming complex knowledge, ideas and processes into clear, engaging visuals.
How much of what's below the surface can your customers actually see?
What your customer sees
- The finished product
- The packaging
- Your website
- A product description
- A social media post
You know why every ingredient, process and decision is there. Your customer only knows what you make visible.
- The care that goes into making it properly
- The research behind every choice
- Why the formulation works this way
- Years of knowledge and experience
- The principles you won't compromise on
- Why you chose these ingredients - and not others
Why botanical illustration?
Photography records what something actually looks like. An illustration is informed by what needs to be communicated.
Research into the plant, your products, your customers and the purpose of the artwork leads the design. It helps me decide what to emphasise, what to simplify and what needs to be brought together.
Rosemary (Salvia rosmarinus)
That might mean showing the part of a plant that helps someone recognise it, combining several ingredients used in one formulation, or creating a visual connection between the botanical ingredients and the science behind the product.
Illustration can also give your brand a consistent visual language across packaging, educational content, websites and printed material. The question guiding the work is straightforward:
What do you want your customer to understand?
Portfolio
Client feedback
“Emma is a highly reliable and talented illustrator who consistently delivers high-quality work, even to tight deadlines. She quickly understood each brief and translated it into clear, engaging visuals that aligned perfectly with the project’s goals.
She is responsive, adaptable, and easy to work with, handling feedback and last-minute changes with professionalism and speed. Emma also brought added value beyond the initial scope, supporting layout, concept development, and wider creative needs across multiple projects.
I would highly recommend Emma to anyone looking for a skilled illustrator who combines creativity with efficiency and a strong understanding of client requirements.”
— Clare Anderson, Author, Founder of Sensory Retreats, Shared Beauty Secrets and Sensory Sleep
What I create
Every project starts with what you need people to understand. You share the knowledge, ideas and processes behind your work, and I distil them into illustrations that make that expertise easier to see and understand.
That might begin with one illustration or develop into a collection of visual assets designed to work together across your brand. The illustrations are designed to work within your existing brand, taking their cues from your visual identity, values, audience and tone.
Projects can include:
botanical and ingredient illustrations
illustrated processes and explanations
packaging and label artwork
educational graphics
website illustrations
product launch artwork
printed guides and product information
patterns and supporting brand assets
bespoke illustration libraries
The licensing library also contains individual botanical illustrations available under a non-exclusive licence, giving brands a way to begin using my work without commissioning bespoke illustrations.
Botanical Licensing Library
Coming Soon!
Guide prices
Illustration prices depend on the number and complexity of the illustrations, the research involved, the intended use and the licence required.
A small illustration used on a website is a different project from a collection created for product packaging. These ranges are here to help you judge the likely level of investment before enquiring.
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£200 per illustration
One existing botanical illustration supplied under a non-exclusive, worldwide licence.
Includes:
the full-colour illustration
a black outline version
high-resolution 10,000-pixel artwork at 300 dpi
PNG files
commercial use for the purposes permitted by the licence
a licence with no expiry date
The illustration remains my copyrighted artwork. You can continue using it for the permitted purposes, but you cannot sell the illustration itself, claim it as your own artwork or grant the artwork to somebody else.
This suits brands that want to begin using botanical illustration gradually or need an individual ingredient image without commissioning bespoke work.
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From £1,000
One focused illustration created to communicate a particular idea, ingredient, process or piece of expertise within your brand.
Usually includes:
an initial conversation or written brief
research into the subject and your brand
concept development
one finished illustration
an agreed number of revisions
final files prepared for the intended use
a licence covering the agreed territory, duration and applications
This might be an ingredient illustration, an illustrated explanation or process, a website feature, educational piece or campaign artwork.
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£2,500 to £6,000
A coordinated group of illustrations created to communicate a related set of ideas, ingredients or information.
Usually includes:
research into the subject and your brand
visual direction for the collection
three to five finished illustrations
agreed revisions
consistent file preparation
licensing for the agreed uses
The collection might explain a group of ingredients, show different stages of a process, support several related products or create a coherent set of visual information across your website and printed material.
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£2,500 to £6,000
Illustration developed specifically for packaging, labels or boxes, designed to communicate within your existing brand and packaging system.
Usually includes:
research into the subject and your brand
concept development
three to five finished illustrations
collaboration with your designer or packaging team
agreed revisions
print-ready illustration files
a packaging licence based on the products, territory and intended use
The quotation will reflect what the artwork needs to communicate and whether it is being created for one product, several products or a wider packaging system.
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£3,500 to £7,500
A coordinated set of illustrations and supporting assets created to communicate a new product, service, range or campaign.
Usually includes:
research into the subject and what the launch needs people to understand
visual direction for the collection
three to five core illustrations
supporting details or adaptable digital assets
files prepared for the agreed launch materials
agreed revisions
licensing across the selected platforms
The illustrations might be used across your website, email, social media, packaging and printed material, with each application considered as part of the wider visual communication.
The final price will depend on the number and complexity of the illustrations, the materials involved and whether the artwork will also be used in paid advertising.
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£3,500 to £8,000
A larger collection of illustrations and supporting assets designed to give your brand a consistent visual language for communicating your expertise.
The scope might include:
core illustrations
illustrated explanations or processes
supporting details and smaller assets
patterns or compositions
guidance on how the artwork can be combined
files prepared for several brand applications
licensing based on the agreed uses
The artwork is planned as a system rather than a collection of isolated images. Where appropriate, elements can be adapted, combined or rearranged for different applications, making considered use of the artwork you are commissioning.
Start with your business
You do not need to arrive knowing which illustrations to commission.
Start by telling me a little about your business and what you are trying to communicate. I will take a look and consider whether my approach could be a useful fit.
If it looks like something I can help with, I will invite you to complete a more detailed project questionnaire. This gives me the information I need to understand your business, customers and the meaning behind your products before we discuss the project in more detail.
From there, I will recommend a scope, explain what it includes, provide a realistic delivery period and prepare a proposal with the price and licensing clearly set out.
FREQUENTLY ASKED QUESTIONS
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Commissioned illustrations are licensed according to the agreed commercial use, giving you exclusive artwork created specifically for your brand.
Illustrations from the Botanical Illustration Library are supplied under one straightforward non-exclusive commercial licence. The licence includes worldwide use across print and digital applications, making it easy to start using the artwork immediately.
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All you need is a rough brief.
A sense of where you want to use the work, and a general timeline is enough to start a conversation. You do not need a fully formed brief before you get in contact.
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Commissioned illustrations are always exclusive to your brand.
Illustrations licensed from the Botanical Library are non-exclusive, any brand who has purchased a license can use that illustration.
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Yes. Every project includes a clear licensing agreement explaining exactly how the illustrations can be used. Whether you're commissioning original artwork or licensing from the Botanical Illustration Library, you'll know what is included before work begins.
Typical uses include packaging, websites, social media, email marketing and printed materials.
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Yes, I work with brands internationally. All communication is handled remotely, and licensing is calculated appropriately for the territory of use.
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We go through rounds of approval for several stages for each illustration to make sure we are both on the same page and the final artwork is something you love.
1st round of review is composition.
2nd/ 3rd rounds of review are levels of detail and colour.
If you're not satisfied:
Email me within 7 days of delivery with specific feedback. I'll make revisions based on your brief. If the illustration fundamentally doesn't match your original request due to miscommunication, I'll redraw it at no extra cost.
In the rare event that revisions haven't resolved the issue, we can discuss options together.
The goal is always to deliver botanical art you're genuinely happy to use. Clear communication and sketch approval process prevents most issues before final delivery.
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Research is an essential part of my illustration process. Understanding not just what a plant looks like, but how it grows, how it has been used and what makes it significant helps me decide which details your customers need to see.
Along the way I discover plenty of fascinating botanical stories, which I share in The Herbarium.
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Photography is excellent at showing a finished product. Botanical illustration is better at explaining what makes that product different.
Illustration lets us emphasise the details that matter, simplify complex ingredients and create a consistent visual language across your brand. Rather than documenting exactly what is there, it helps your customers notice what is important.
It also communicates something about your brand itself. In a market where AI-generated imagery is becoming increasingly common, visibly human-made illustration reflects the care, craftsmanship and attention to detail that many wellness brands want to communicate.
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Most founders know what they want customers to understand before they know exactly what should be illustrated. That's completely normal.
We begin by talking about your product, your audience and what you're trying to communicate. From there, I research the relevant plants and work with you to decide which botanical subjects, compositions and level of detail will communicate your message most effectively.
You don't need to arrive with a fully developed art direction. Working that out together is part of the process.
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Yes. Botanical illustration can become part of the conversation early in the branding process. If you're still refining your packaging or visual identity, we can discuss how illustration might support those decisions before any artwork is created.